— · Makeup
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4.3
20 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity Endorsement & Social Proof
Multiple reviewers mentioned purchasing after seeing advertisements from celebrities like Won Bin and Shotaro, indicating influencer marketing significantly drives initial trial and consumer interest.
Repurchase Loyalty
Several customers explicitly stated this is their second or repeat purchase, suggesting strong satisfaction and product stickiness once consumers find the right shade for their skin type.
Upgrading from Competitor Products
Buyers mentioned switching from other cushion foundations (referenced as 'gray one' or previous versions), seeking improved matte finish and reduced darkening compared to alternatives.
Refill Set Value
The 2-shade refill format appeals to existing users looking for cost-effective replenishment and shade flexibility without purchasing full sets.
Matte Finish Preference
Consumers specifically sought this product for its ability to create a blur/matte effect, particularly attractive for summer use and oil-prone skin.
How they use it
Daily Makeup Routine Foundation
Used as a primary base product in morning skincare-to-makeup routines, applied with the cushion applicator and built up as needed for coverage.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Oil Control Throughout Day
Multiple reviews mention the product's durability against sebum production, with some noting it remains intact even when oil comes up during school or outdoor activities.
Requires Prior Moisturizing
Users emphasize the importance of thorough hydration before application to prevent dryness and patchiness, suggesting it's best used after completing skincare steps.
Layering with Powder
Some consumers apply powder after the cushion, though several note this can create a 'grainy' texture if not applied carefully, requiring technique adjustment.
Shade-Specific Application
Multiple reviewers note needing to size down (e.g., from size 21 to 17) or choose one tone brighter than expected, indicating shade selection significantly impacts user experience.
