Hype and social proof
Many reviewers cite seeing widespread recommendations, viral TikTok-style buzz, and YouTube beauty influencer mentions as their reason for trying it.
Celebrity endorsement
Several Asian-market reviewers explicitly mention buying because it's endorsed by BTS's Jin, which drove initial purchase interest.
Repurchase/loyalty
A large share of reviews are explicit repeat purchases, with customers calling it a 'staple' or buying refills after finishing their first unit.
Innovative packaging vs loose powder frustrations
Buyers who disliked messy traditional loose powders were drawn to this pact/cushion-style mesh dispenser for being travel-friendly and mess-free.
Gifting
Some reviewers purchased extra units specifically as gifts for friends, family, or roommates.