— · Cleanser
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4.8
85 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & BHA Efficacy
Consumers specifically seek out this product for its volcanic mineral and BHA formulation, known for exfoliating and pore cleansing. Multiple reviews mention purchasing after learning about its proven effectiveness for blackheads and pore refinement.
Budget Price & Double-Pack Value
The 1+1 (double-pack) promotion is repeatedly cited as a major purchase driver. Buyers appreciate the generous size and economic value compared to Sephora and other retailers.
Brand Loyalty & Influencer Recommendation
Long-term Innisfree users repurchase consistently, and newer buyers cite KOL/ambassador endorsements (e.g., idol ambassador Mingyu) and positive social media reviews as purchase motivation.
Seasonal & Secondary Use
Consumers buy this specifically for summer use, as a second cleanser after makeup removal, and as a cooling foam, indicating targeted seasonal purchasing patterns.
Gift & Family Use
Multiple reviews indicate purchasing for friends, fiancés, and teenage daughters, suggesting strong gifting appeal and multi-generational household use.
How they use it
Weekly Gentle Exfoliation Routine
Consumers use this 2–3 times per week as a mild exfoliating step rather than daily, citing concerns about slight dryness with overuse while maintaining efficacy.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary Cleanser After Makeup Removal
A prominent usage pattern involves using this as a second cleanse after cleansing oil or makeup remover, particularly in evening routines and post-sunscreen removal.
Daily Use for Oily & Acne-Prone Skin
Users with oily skin and large pores incorporate this into daily morning and/or evening routines, often without additional toners or essences, for oil control throughout the day.
Net Foaming Application
Multiple reviews mention using a foaming net to maximize lather and improve the sensory experience, suggesting consumers enhance application technique for better results.
Minimal Product Quantity Needed
Reviewers note that only a small amount produces dense, rich foam, making the 130g bottles last longer than expected and contributing to perceived value.
