— · Makeup
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4.7
41 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social Media & Influencer Buzz
Multiple reviewers mentioned buying the product after seeing YouTuber recommendations or discovering it was trending on social media platforms, indicating strong viral marketing pull in target demographics.
Brand Reputation for Lip Liners
Several customers specifically cited EQUMAL's existing reputation ('famous for their liners') as the reason for purchase, suggesting established brand equity in the lip pencil category.
Color Range & Uniqueness
Consumers were attracted by the specific nude and brown shade options, with one reviewer noting the colors are 'not available in other brands,' making it a distinctive offering in the market.
Repurchase Behavior
Multiple reviews indicate customers buying multiple shades (4+ colors) or planning repeat purchases, demonstrating satisfaction sufficient to drive basket expansion.
Gift Appeal
The minimal, simple packaging design was mentioned as appealing for gifting purposes, adding to the product's market versatility.
How they use it
Lip Definition & Overlip Application
Reviewers frequently use it to define lip contours, correct lip shape with overlip technique, and create fuller-looking lips through strategic shading at the lip corners.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Blending & Gradation
The smooth texture enables blending and gradation techniques, with multiple mentions of creating soft, diffused lip color effects rather than sharp lines.
Multi-Purpose Shading
Beyond traditional lip lining, users apply it as eyeshadow base, lip shading for depth, and mouth corner definition to create dimensional makeup looks.
Frequent Reapplication Required
Due to moderate wear time, users report needing to reapply throughout the day, particularly when layering with other lip products or for all-day wear scenarios.
Compatibility with Dry Lips
One reviewer specifically noted the formula works well on very dry lips where matte lip products typically cause discomfort, suggesting it as suitable for sensitive lip conditions.
