— · Makeup
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4.8
112 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Limited Edition Appeal
Multiple reviews specifically mention purchasing the set because it is a limited edition Soft Seoul Edition release with exclusive design and packaging that made it difficult to resist.
Included Brush Quality
The high-quality triangle brush included in the set is frequently cited as a significant purchase driver, with reviewers appreciating its soft, fluffy texture and effective product pickup.
Complementary Highlighter
The dual blush-and-highlighter compact format appealed to consumers seeking convenience and a complete cheek product in one set, described as a 'showstopper' and key purchasing factor.
Brand Reputation & Repurchase
Existing VDL customers bought this set due to prior positive experiences with the brand's blush formulas, colors, and quality, driving repeat purchases and collector interest.
Color-Specific Search
Several consumers purchased to find their ideal muted pink, cool-tone, or mauve shade after long searches, viewing this as their 'holy grail' blush option.
How they use it
Daily Makeup Routine
Multiple reviewers report using the blush every single day as a core part of their makeup application, describing it as an everyday staple for natural, no-makeup makeup looks.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering & Building
Consumers use the product's buildable formula to layer or customize intensity—applying light washes for subtle days or building up color for more visible payoff based on occasion.
Blush and Highlighter Combination
The set is used together with blush applied to cheeks and the highlighter on cheekbones or nose, or sometimes blended together for a unified soft glow effect.
Seasonal & Tone-Based Selection
Reviewers note selecting specific shades by season (spring/summer warmth preferences) and personal color season, with cool-tone and muted options favored for cooler undertones.
Touch-Up & Travel
The compact case with included mirror is valued for on-the-go touch-ups and travel, making it convenient for portability and reapplication throughout the day.
