— · Makeup
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4.4
280 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Bestseller/hype reputation
Multiple reviewers say they bought it because it was flagged as a top-selling or viral plumper on Olive Young, driven by curiosity about its famous 'painful but effective' reputation.
Influencer and social media recommendation
Several reviewers cite seeing the product on YouTube or from specific creators before purchasing, indicating influencer marketing is a meaningful driver.
Repeat purchase/loyalty
A large number of reviews explicitly state this is a repurchase ('リピート購入', 'buy again'), with some saying they've gone through many tubes and consider it a staple item.
Gifting
Several reviewers bought the product specifically as a gift for friends or daughters, suggesting it functions well as a beauty gift item.
Shade/format variety
The 14-option range (colors plus Light/Maxi/clear strength variants) lets buyers choose based on desired intensity and finish, cited as a reason for trial and upgrade purchases.
How they use it
Applied at the start of makeup routine
Many reviewers apply it as a base step before other lip products or full makeup, waiting for the tingling to subside before layering lipstick or gloss.
Skin concerns raised — and how the product addressed them
✓Reviewers widely report immediate, visible volumizing/puffing of thin lips, with some comparing the result to lip filler.
✓Multiple Japanese reviewers specifically state the product smooths out vertical lip wrinkles after use.
✓The capsaicin-like stinging effect increases blood flow, giving lips a natural rosy/red tint that reviewers say improves overall lip color without heavy pigment.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent reapplication needed
Reviewers note the plumping and tint effect is short-lived (roughly 30 minutes to a few hours), requiring reapplication throughout the day, especially after eating or drinking.
Applied sparingly/thin layer
Several users learned to use only a small amount to control the burning intensity, especially after over-applying on first use.
Strength selection based on tolerance
Users choose between Light and Maxi versions depending on pain tolerance, with many starting on Light before graduating to Maxi or vice versa after finding one too intense.
Avoided eating/drinking after application
Multiple reviewers explicitly warn not to eat, drink, or lick lips after application due to the spicy sensation transferring to the mouth and tongue.
✓Several reviewers note the formula feels moisturizing and hydrating despite the tingling, leaving lips feeling supple rather than dry.
✓Reviews are mixed here — while some sensitive-lip users manage fine with the Light version, others report the sensation being too intense, causing tearing, swelling of surrounding skin, or mouth irritation, indicating this is a risk rather than a solved concern for a portion of users.
Concerns and outcomes summarized from reviews; percentages are approximate.
