— · Makeup
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4.6
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute, on-trend color palette
Consumers repeatedly mention being attracted to the product's pastel peach, pink, berry, and coral shades that photograph well and suit various skin tones (particularly warm and cool undertones). The 5-color range appeals to color collectors and fashion-forward buyers.
Brand loyalty and repeat purchase
Multiple reviewers stated they had already purchased this product before or planned to buy additional colors, indicating strong satisfaction and confidence in the Heart Percent lip line.
Gift and social media appeal
The cute packaging and Instagram-worthy aesthetic drive gifting and impulse purchases, especially among younger consumers on TikTok and Instagram.
Tinting formula and stain quality
Customers specifically sought this product for its tinting capability—the ability to color lips without glossy residue and leave a long-lasting stain.
How they use it
Layering with other products
Many reviewers use the tint as a base layer topped with clear gloss, nude gloss, or cream tints (e.g., rom&nd Cream Haze) to enhance color and add shine while maintaining the stain effect.
Daily standalone wear
Several customers apply it alone for a matte or satin finish during everyday use, noting it works well as a practical, long-wearing option.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent reapplication throughout the day
Some users mention reapplying the tint multiple times daily (eating meals, throughout work), indicating they view it as a low-commitment product they don't mind refreshing.
Seasonal and complexion-specific use
Reviewers note it works especially well for spring and fall palettes, suits both warm and cool-toned skin, and is versatile enough for Bright and Cool color analysis types.
