Influencer and YouTube Reviews
Many customers purchased after seeing positive reviews from Korean beauty YouTubers and influencers, particularly jeyu on YouTube, driving initial interest and trial.
Repeat Purchases and Brand Loyalty
Multiple reviewers indicate this is their 3rd or subsequent repurchase, demonstrating strong satisfaction and retention among regular users of the Glint line.
Promotional Pricing (Buy 1 Get 1 Free)
Numerous reviews specifically mention purchasing during 1+1 (BOGO) deals, indicating price sensitivity and the effectiveness of promotional offers in driving volume sales.
Comparison to Similar Products
Consumers note the product performs similarly to or better than competitor balm highlighters like Hince balms, making it an attractive alternative at comparable or better price points.
Natural Dewy Finish Preference
Buyers seeking a natural, glossy glow without excessive glitter or shimmer were drawn to this product based on its reputation for subtle, moisturizing finish.