Sensitive Skin Compatibility
Many consumers specifically purchased this product after having negative reactions to other cleansers or oil-based products. The mild and gentle formula appeals to those with rosacea, eczema-prone, and highly reactive skin.
Brand Loyalty & Line Integration
Consumers familiar with other Round Lab products (cleansing foam, ampoules, creams) purchased this to complete the Dokdo skincare line, noting the brand's consistent quality across products.
Switch from Oil Cleansers
Multiple reviewers explicitly stated they purchased this product to replace oil cleansers that left their skin feeling dry and tight, seeking a gentler alternative that maintains hydration.
Repurchase Pattern
Numerous reviews indicate this is a repeat purchase item, with consumers returning specifically because they have found it effective for their routine and skin type.
Price Value Proposition
Several reviews mention purchasing due to good price points or obtaining discounts, suggesting competitive positioning and appeal to price-conscious buyers.