Trendy jelly-nail aesthetic
Many buyers purchased specifically to achieve the popular 'jelly nail' or watercolor look that this sheer, glossy formula is known for.
Repeat purchase / brand loyalty
Numerous reviewers say they are repurchasing a lost or finished bottle, or buying additional shades because they already love the rom&nd polish line.
Limited-edition collaborations
The Sanrio/Kuromi and other collab editions drove purchases from fans wanting the exclusive packaging and colorway, even when stock was limited.
Gifting
Several reviews mention buying the polish as a gift for a friend or mother, citing the cute packaging and pretty, wearable colors.
Workplace/everyday-safe neutral shades
Buyers in professional settings choose sheer nude, pink, or peach shades because they meet 'natural/neutral nail' workplace requirements.