Convenient reapplication format
Multiple reviewers specifically purchased this to reapply sunscreen throughout the day without disturbing makeup, citing the cushion format as significantly easier than cream-type alternatives.
Brand reputation and curiosity
Several consumers bought the product because they were already familiar with d'Alba as a Korean brand or had long been curious about trying it based on its market presence.
Duo set value and gifting
The 30g total package offering appeals to buyers seeking to gift the product or stock up, with some noting appreciation for receiving both sunscreen and cushion together.
Friend recommendations and social proof
Multiple reviewers mention purchasing after friends recommended it, with at least one noting that three friends subsequently bought it after their positive experience.
Cooling sensation benefit
Consumers with sun sensitivity or those seeking a refreshing application chose this product specifically for its reported cooling effect when tapped onto skin.