Cute packaging / 'pacage-buy'
Many reviewers explicitly say they bought it for the adorable case design and mist accessory, calling it a 'パケ買い' (package buy) independent of performance expectations.
Social media / influencer hype
Several reviewers mention purchasing after seeing it PR'd on Instagram, TikTok, or a popular web drama, though a few felt the promoted color didn't match real-life pigmentation.
Repeat purchase / brand loyalty
A notable number of long-time MUZIGAE MANSION fans say they buy every new shade release automatically, and several explicitly note repurchasing the same shade multiple times.
Price / value on sale
Reviewers frequently cite getting it cheaply during a discount period (e.g., ~$12) as a reason to try it despite mixed expectations on performance.
Dewy glow trend appeal
Buyers seeking the 'glass skin' or watery, glowy Korean makeup look purchased it specifically for its shimmer and radiance effect rather than strong color.