Influencer Recommendation
Multiple reviewers cite YouTube creators (e.g., Eunni) and social media buzz as motivation to purchase, indicating strong influencer-driven demand and discoverability in target demographics.
Repurchase & Loyalty
Numerous repeat customers mention buying their 2nd, 3rd, or 4th unit, demonstrating high satisfaction and attachment to the product line.
Value & Quantity
Consumers frequently note the 200g size offers excellent cost-performance and lasts a long time, making it attractive for price-conscious buyers seeking bulk exfoliants.
Brand Trust & Korean Cosmetics Trend
Reviewers explicitly reference popularity in Korea and familiarity with the plu brand, reflecting growing international demand for proven Korean skincare products.
Gift & Trial Purchase
Some buyers purchased as gifts or on recommendation from friends/past users, leveraging word-of-mouth momentum.