Repurchase and Long-term Loyalty
Multiple consumers report using this product for 5+ years and buying repeatedly with or without discounts, indicating strong product-market fit and customer retention. Word-of-mouth recommendations from friends and viral marketplace rankings (e.g., 'number one in Ku*') drive initial and repeat purchases.
Targeted Problem-Solving (Blackheads & Waterproof Makeup)
Customers specifically purchase this oil to address stubborn blackheads and remove waterproof makeup, including difficult products like Kismi mascara. The product is chosen as an alternative when users believe other cleansers are underperforming.
Sensitive Skin and Mild Formula Appeal
Consumers with sensitive, dry, and combination skin types purchase this product for its reputation as a gentle, non-irritating cleansing oil that cleanses without compromising skin barrier.
Value for Money
Reviewers highlight the large volume (320ml) at a reasonable price point, making it an economical daily-use product compared to competitors.