Discount/sale pricing
Many reviewers explicitly say they bought or tried new shades because the product was on sale or deeply discounted, citing excellent value for the price.
Influencer and social media recommendation
Several buyers mention purchasing after seeing a Korean beauty YouTuber or Xiaohongshu (Red) recommendations rave about specific shades.
Repurchase/brand loyalty
A notable share of reviews are repeat purchases, with customers saying they own multiple shades or repurchase as soon as they run out, especially fans of the peripera tint line generally.
Bundled freebies (mini blush, lip liner)
The included mini cheek/blush or lip pencil bonus items are frequently cited as an added incentive and a pleasant surprise that increased perceived value.
Gifting
Some reviewers bought the product as a gift for friends or family members who loved the color and texture.