Collaboration bonus gifts
A very large share of reviewers say they bought the tint specifically for the co-branded packaging or bonus items (mangomee silicone wallet, flat-bear coin case, keychains), with the lip product itself treated as a secondary bonus.
Cute/collectible packaging
Many Japanese and Chinese-language reviews describe 'パケ買い' (package-buy) purchases, buying based on the whimsical box design or seasonal theme rather than shade need.
Influencer/creator recommendation
Several buyers cite seeing specific creators (e.g., 'ANDA', 'Dain') using the product on video before purchasing.
Repurchase to collect more shades
A notable cluster of repeat buyers say they already own other colors in the line and are buying additional shades because they like the formula, indicating strong loyalty and shade-collecting behavior.
Price/sale timing
Multiple reviewers mention buying during a coupon or sale period, citing good value ('CP值滿高') as a purchase trigger, though a few note the normal price isn't especially cheap.