— · Cleanser
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4.9
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Endorsement
Multiple reviews mention purchases motivated by recommendations from Korean influencers and content creators, particularly Director Phi and Park Ji-hoon, indicating strong social proof and brand visibility in K-beauty communities.
Repurchase & Brand Loyalty
Numerous reviews explicitly state this is a repeat purchase or second/third product from the Make:prem brand, showing high customer retention and trust in the brand's product line.
Ingredient Reputation (PDRN & Clay)
Consumers specifically mention purchasing to try the PDRN formula and clay-infused cleansing milk, attracted by the perceived efficacy for pore cleansing and skin improvement.
Gentle Alternative to Oil Cleansers
A significant segment bought this product as a gentler, non-irritating alternative to cleansing oils and balms, particularly appealing to acne-prone and sensitive skin types.
Value & Bundle Deal
Several reviews note the appeal of the set including cleansing foam, purchasing because of the bundled value and perceived cost savings during promotional sales.
How they use it
Daily Cleansing Routine Step
Most reviews indicate daily use as a primary or first cleansing step, with particular mention of effectiveness on sunscreen and light makeup removal.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Point Makeup Removal with Additional Steps
Consumers mention using a separate lip & eye remover for point makeup before applying this cleansing milk, suggesting it functions well in a multi-step cleansing routine.
Gentle Daily Use for Sensitive & Acne-Prone Skin
Reviews show regular use by those with acne, eczema-prone, and sensitive skin types, suggesting it is tolerated well for daily application without triggering irritation.
Transition from Oil-Based Products
Multiple reviewers report switching from cleansing oils and balms to this milk, indicating a shift in preference for gentler formulations while maintaining cleansing efficacy.
