— · Cleanser
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4.9
44 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and ingredient trust
Consumers repurchase based on positive prior experiences with other Ongredients products, particularly their calming lotion and moisturizer, creating a halo effect for this cleanser.
Sensitive skin suitability
Multiple buyers specifically chose this product because they have sensitive, combination, or irritation-prone skin and heard it was non-stripping and gentle.
Price-conscious purchasing
Buyers frequently mention waiting for sales and coupons (Olive Young All Young Sale, seasonal promotions) before purchasing, indicating price is a key decision factor.
Social proof and recommendation
Some consumers purchased after friend recommendations or exposure to Ongredients products in influencer/brand communities (referenced as 'Skin Berry famous').
Bundle/set value
The 120ml + 50ml set packaging appeals to buyers seeking travel-friendly portions and perceived value compared to single-size purchases.
How they use it
Daily facial cleansing routine
Consumers use this as their primary face wash in morning and evening routines, with multiple daily applications mentioned.
Small-amount efficiency
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users report that a tiny amount creates rich, abundant lather, making the product last longer and reducing per-use cost.
Travel and makeup brush cleaning
The 50ml portion is carried for travel, and some consumers repurpose the dense foam for cleaning makeup brushes effectively.
Seasonal rotation for hydration
Several reviewers note increased usage during autumn/winter months when skin needs more moisture, suggesting it functions as a moisturizing cleanser for dry seasons.
Morning cleansing preference
One reviewer specifically mentions using it for morning face washing to avoid irritation, suggesting it's perceived as gentle enough for daily morning use without stripping.
