— · Makeup
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4.8
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Endorsement & Celebrity Association
Multiple reviews mention purchasing specific shades used by K-pop idols (Zerobaseone members) and influencers, indicating strong pull from social media visibility and celebrity recommendations.
Brand Reputation & Product Line Expansion
Consumers note Colorgram's existing tint reputation and express enthusiasm about trying new products from the brand, with some describing it as a 'must buy' due to prior positive experiences.
Cute Packaging & Collectibility
The distinctive barrel-shaped packaging and variety of shade options appeal to consumers seeking aesthetically pleasing makeup, with reviews highlighting the portable size and visual appeal.
Base Color & Layering Versatility
Buyers purchase specifically to use as a lip base under other tints or glosses, appreciating how the product performs in multi-step lip routines for different makeup occasions.
Natural Color Range for Skin Tone Matching
Consumers select shades targeting their undertone (cool-toned pinks, warm peaches) and appreciate the softer, more natural palette compared to bolder tint options.
How they use it
Daily Makeup Base Application
Many consumers use this as their everyday lip base or standalone tint for natural-looking lips, wearing it daily for routine makeup due to the subtle color payoff.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Other Lip Products
Frequent pattern of using Juicy Jam Blur as a foundation layer beneath velvet, glossy, or other tints to build color and improve wear while avoiding heavy appearance.
Lip Texture Correction Application
Users apply specifically to blur lip wrinkles and smooth lip texture irregularities, using the blurring formula to create a more even lip surface before other makeup application.
Base Color for Cool & Warm Undertones
Different shade selection based on undertone matching—cool-tone pinks for cool undertones, warm peachy-coral shades for warm undertones—applied as standalone or layered base.
