Brand loyalty and repeat repurchase
Multiple reviewers explicitly state this is a staple product they repurchase regularly ('リピしています', 'bought many at Korea OY store'). The brand JUNGSAEMMOOL is described as having 'no misses' in quality.
Fine particle texture reputation
The ultra-fine milled formula is the most frequently cited reason for purchase, with consumers seeking a powder that blurs pores and creates a smooth base without visible powder texture.
Compatibility with Korean cushion foundations
Several reviews mention pairing this powder with cushion foundation or foundation in general, suggesting buyers view it as a complementary product to complete their makeup base.
Oil control efficacy for oily skin
Consumers with oily and combination skin types specifically purchase this product to manage shine and sebum throughout the day, often framing it as solving their persistent makeup breakdown problem.
Price and promotional access
One reviewer discovered the product through membership specials ('入会特典でお安く買える'), indicating price-sensitive international buyers are attracted to promotional pricing on Korean beauty platforms.