— · Makeup
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4.5
48 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Novelty and Fun Factor
Consumers purchased this product out of curiosity about the unique peel-off concept and the entertaining application experience of removing the film layer.
Long-Lasting Wear for Activities
Buyers specifically sought this product for durability during exercise, water sports, and working conditions where traditional lipsticks do not perform well or transfer to cups and straws.
ETUDE House Brand Reputation
Some consumers purchased based on positive experiences with other ETUDE products and the brand's reputation in the K-beauty market, indicating strong brand loyalty.
Social Media and Influencer Appeal
The visually distinctive product format and color results generated social media interest, with consumers drawn to test trending beauty products shown on platforms.
Color and Shade Selection
Consumers were attracted to the multiple color options and the promise of natural-looking yet pronounced color delivery advertised in the product range.
How they use it
Pre-Activity Application
Users apply the stain before exercise, work shifts, or water park visits when they need color to last through extended periods without reapplication or touch-ups.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Evening/Before Sleep Application
Some consumers use the product in the evening, even drying their lips with a hair dryer to ensure complete drying for better film peel-off and color payoff.
Base Color Foundation
Reviewers use this as a foundational lip tint beneath other products or as a standalone base color, with some leaving it on for minimal contact time to control intensity.
Active Drying Time Management
Users adjust timing by waiting 5-30 minutes depending on desired color intensity, noting that longer drying produces darker, more opaque results.
