— · Cleanser
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4.7
196 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Travel convenience
The 25ml size is specifically purchased by consumers traveling internationally or domestically, praised for avoiding liquid restrictions and fitting easily in luggage without spill risk.
Repurchase loyalty
Numerous reviewers mention buying this product multiple times over years, indicating strong brand trust and satisfaction with efficacy that drives repeat purchases.
Ingredient reputation and gentle formula
Consumers choose this product because it is formulated for sensitive skin, does not irritate, does not cause breakouts, and leaves skin feeling moisturized rather than stripped or dry.
Influencer and word-of-mouth recommendations
Several reviewers explicitly mention buying after Instagram recommendations or employee recommendations at retail locations like Olive Young, indicating strong social influence.
Effective makeup removal capability
Buyers specifically seek this balm for its proven ability to remove waterproof mascara, heavy makeup, and sunscreen in one step without requiring extra effort.
How they use it
First step in double cleanse routine
Consumers use this as step one of a double cleanse, followed by a foam cleanser or water rinse to ensure complete makeup and product removal.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily evening cleansing
Many reviewers use this product every evening as their primary makeup remover, with reports of using it consistently for years as a staple skincare step.
Travel-specific usage
Frequent travelers specifically pack the 25ml size when going on trips, vacations, or business travel to avoid dealing with liquid cosmetics.
Occasional makeup user routine
Consumers who wear makeup only sometimes or lightly find the small size perfect for their needs, as a little product goes a long way.
Eye makeup removal focus
Multiple reviewers highlight using this balm specifically to remove eye makeup including waterproof mascara and eyeliner as part of their cleansing routine.
