K-pop idol association
A large share of reviews explicitly cite BTS Jungkook or Zerobaseone's Zhang Hao as the reason for trying the product, showing strong influencer-driven trial purchases.
Scent reputation/curiosity
Many buyers were drawn purely by word-of-mouth about the 'baby powder' or white musk scent, wanting to smell it for themselves.
Repurchase/loyalty
A notable portion of reviews are explicit repurchases, indicating satisfied repeat customers, some citing multiple bottles used over time.
Gifting
Several reviewers bought it as a gift for mothers, cousins, or young daughters who like white musk or powdery scents, aided by the cute packaging.
Price/value
Multiple reviews mention it being affordable, on sale, or good value ('가성비'), making it an easy low-cost trial purchase.