Brand reputation & ingredient trust
Multiple reviewers explicitly state they chose Shingmulnara/Plant Kingdom brand for its known quality, with some becoming repeat customers and brand advocates after first purchase.
Affordable price point with perceived value
Several reviews mention purchasing during sales events or noting good value for quality; price competitiveness is cited as a reason for both first-time and repeat purchases.
Recommendation & online visibility
Customers reference recommendations (from unspecified sources, likely social or marketplace algorithms) and discovering the product online after offline stock scarcity.
Scent appeal
The distinctive sweet vanilla/walnut/coconut fragrance is explicitly called out as a purchase driver, described as comforting and appealing for daily shower routine motivation.
Gentle exfoliation for sensitive skin
Consumers with weak or sensitive skin purchased specifically because reviews indicated the walnut scrub was less harsh than competing products like AROMATY brand.