1+1 bundle value
Many reviewers explicitly cite the two-pen bundle and OliveYoung sale discounts as the main reason for purchase, often buying extras to share with family or friends.
Repeat/loyalty purchase
A large share of reviews are repurchases, with customers stating they 'only use lilybyred' eyeliners or have repurchased two to three times.
Influencer/social recommendation
Several buyers mention purchasing after seeing it recommended by YouTubers, K-drama contestants (e.g., Single's Inferno cast) or friends.
Reputation for long wear
Buyers purchased specifically because of its reputation online as a long-lasting, smudge-proof, waterproof liner, especially for oily eyelids or teary eyes.
Natural, buildable color options
The soft Ash Black/Ash Brown shades attracted buyers who wanted a natural look rather than harsh jet-black lines, appealing to beginners and mature users alike.