Promotional bundles and value pricing
Many consumers purchased during 1+1 sales or special offers, viewing the bundle with feminine wipes as exceptional value compared to prices in their home markets, particularly Japan.
Probiotics and gentle ingredients reputation
Consumers were attracted to the Artemisia probiotics formula as a safer, gentler alternative to stronger cleansers, with ingredient transparency driving purchase decisions.
Repurchase and brand loyalty
Multiple reviews indicate repeat purchases after positive first-use experiences, demonstrating strong product satisfaction and habit formation among existing users.
Included feminine wipe accessory
The bundled feminine wipes (3P) were frequently cited as a compelling purchase incentive, with some consumers noting they then repurchased wipes separately due to their utility.
Foam type format preference
Consumers specifically chose this product because they prefer foam cleansers over gel types, viewing the foam texture as easier to use and more gentle on sensitive areas.