Repeat purchase / brand loyalty
Many reviewers state this is their 2nd, 3rd, or 4th+ repurchase, citing consistent performance and convenience as reasons to keep buying.
Convenience over liquid/cream sunscreen
Buyers often switched from Round Lab's cream or other liquid sunscreens to the stick format specifically to make hands-free reapplication easier during the day.
Recommendation from friends/family or online reviews
Several reviewers mention buying based on a friend's recommendation or after reading many positive reviews online before trying it themselves.
Gifting
A notable share of purchases were made as gifts for mothers, daughters, husbands, or friends, often becoming a shared household product.
Trusted brand reputation from other Round Lab products
Existing fans of Round Lab's sunscreen cream or other skincare items purchased the stick to complement their existing routine.