— · Sun care
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4.6
90 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product reputation
Many consumers repurchased after using other Beauty of Joseon products (particularly the non-colored Rice Sunscreen), indicating strong brand trust and established product line loyalty.
Color-correcting functionality
Consumers specifically sought the green and purple variants to address skin concerns like redness and dullness, appreciating that a single product provides both sun protection and color correction without needing separate base products.
Price-to-quality value
Multiple reviews mentioned purchasing due to sales or noting that the high quality justifies the price point, suggesting competitive pricing attracts budget-conscious buyers.
Lightweight texture appeal
Consumers looking for non-sticky, breathable sunscreens specifically chose this product for summer use and as an alternative to heavier tone-up competitors like Dalba.
Social proof and recommendations
Store staff recommendations and cross-platform popularity (Instagram, TikTok visibility) influenced purchase decisions, particularly among consumers seeking alternatives to established brands.
How they use it
Partial/targeted application
Users apply green to redness-prone areas (cheeks, T-zone) and purple to dull zones (neck, under-eyes), or use selectively rather than full-face coverage to avoid over-toning.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering over other SPF products
Some experienced users apply this as a color-correcting layer on top of regular sunscreen rather than as the sole SPF product, treating it as a primer-sunscreen hybrid.
Daily summer routine staple
Multiple consumers incorporate this into their regular summer regimen as a replacement for heavy makeup, applying daily for on-the-go sun protection with minimal coverage.
Sensitive-skin friendly application
Dermatitis-prone and dehydrated-skin consumers report using it comfortably in their skincare-focused routines without irritation.
Neck and body extension
Several users apply the product to neck and lower face as the primary visible area of coverage in minimal-makeup routines.
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