Collaboration/limited edition packaging
Many reviewers bought specifically for the Zootopia collab tins and bundled keychains, sometimes admitting the tint itself was secondary to the collectible packaging.
Influencer and word-of-mouth recommendation
Several buyers cited YouTubers, TikTok, or online reviews praising the long-lasting glossy shine and shade range as their reason for purchasing.
Shade collecting / repeat purchase
A large share of reviewers say they already own other colors and are 'collecting almost every shade,' reflecting strong brand and product-line loyalty.
Affordable price point
Multiple reviews mention buying it because it was inexpensive or on sale, especially during Olive Young promotions.
Comparison to popular dupes
Reviewers frequently compare it favorably to Romand Bare Grape and Bbia MBLL, buying it as a similar but distinct alternative.