— · Cleanser
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4.7
459 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand trust/reputation
Many reviewers say they trust Beauty of Joseon overall (citing sunscreen and other product lines) and bought this expecting the same quality and gentle formulation.
Repurchase/loyalty
A large number of reviews mention this being their 2nd-4th+ repurchase, citing consistent gentle exfoliation and no irritation as reasons to keep buying.
Word-of-mouth/recommendation
Several buyers purchased after a friend, sister, or online review recommended it, often for dry or sensitive skin needs.
Affordability/value
Reviewers frequently note it is cheaper than alternatives (e.g., Dr. G, Cure) while delivering similar results, driving price-conscious purchases.
Gifting
Multiple reviewers bought extra tubes to gift to mothers, sisters, or friends after trying it themselves.
How they use it
Frequency: 1-3x per week
Most reviewers use it once to three times weekly as a periodic deep-cleanse/exfoliation step rather than daily.
Applied on dry, cleansed skin
Several reviews note the product should be applied to dry skin after cleansing to activate the 'balling up' pilling effect for exfoliation.
Skin concerns raised — and how the product addressed them
✓Reviewers report visible removal of dead skin cells and noticeably smoother texture after regular use.
✓Multiple users note reduced blackheads around the nose and clearer pores after consistent weekly use.
✓Most sensitive-skin users found it non-irritating and suitable for delicate skin, though a smaller subset experienced stinging or redness.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multi-area use beyond face
Commonly used on elbows, hands, knees, and body areas prone to roughness, not just the face.
Used as an exfoliation-day step in routine
Positioned as a periodic exfoliating step within a broader skincare routine, often followed by regular moisturizing steps.
Long-term/habitual use
Many long-time users report using it for months to years as a permanent staple, with some cutting frequency down for sensitive skin (e.g., once every 2 weeks).
✓Many reviewers say it does not strip or dry out skin, though a minority report mild dryness with frequent use.
✓Some acne-prone users report fewer breakouts and improved skin clarity after weeks of use, though effect is not universal.
Concerns and outcomes summarized from reviews; percentages are approximate.
