Brand Loyalty & Line Expansion
Many consumers already owned other d'Alba tone-up variants (pink, purple) and purchased the green version to try a new formulation or address specific skin concerns like redness or seasonal needs.
Redness Correction Need
Significant portion of buyers sought a product specifically to neutralize facial redness, rosacea, or acne inflammation using the green correcting pigment.
Promotional Pricing & Value
Duo pack discounts during seasonal sales (mega sales, mid-year promotions) were cited as key purchase drivers; consumers noted better pricing than official Korean retailers.
Influencer & Social Media Buzz
Multiple reviews reference seeing positive reviews and recommendations online before purchase, particularly from Instagram and TikTok discussions.
Dual Sunscreen + Primer Function
Appeal of a 2-in-1 product that eliminates need for separate base and sunscreen, especially attractive for simplifying routines.