— · Makeup
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4.5
134 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color-correction capability
Buyers specifically sought a multi-shade palette to address different skin concerns—redness, dark circles, blemishes, and discoloration—in one product. The inclusion of corrective shades (green, blue, lavender, peach) was a primary driver of purchase.
Influencer and social media recommendation
Multiple reviewers mention purchasing after seeing the product recommended on Instagram, TikTok, or by makeup artists like Odagiri Hiro. Social proof and beauty content significantly influenced buying decisions.
Repurchase and brand loyalty
Several customers indicated this is their second or repeat purchase, suggesting strong product satisfaction and brand trust with WAKEMAKE cosmetics.
Affordability and value bundle
Reviewers highlighted the product's price point as attractive, particularly when it includes a brush set, making it perceived as good value compared to department-store alternatives.
Travel and convenience
The compact palette format was specifically cited as appealing to consumers wanting a portable, all-in-one solution for on-the-go touch-ups and travel.
How they use it
Layered with foundation
Most consumers use this as a corrective/spot concealer under or after foundation application, rather than as a standalone base concealer. It serves as a secondary product for targeted correction.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixing multiple shades
Users frequently blend different color shades together to customize coverage—combining pink for dark circles, green for redness, and skin-tone shades for overall correction.
Shade-specific application
Green is predominantly used for rosacea and redness around the nose; pink/peach for under-eye dark circles; lavender/blue for deeper discoloration; and lighter shades for overall tone evening.
Daily routine use
The palette is used almost daily by many consumers as part of regular makeup routines, with application typically taking minimal time due to the included brush and straightforward blending.
Warm-up technique
Some advanced users mention warming the product slightly between fingers before application to improve blendability and coverage.
