Reputation for gentleness on sensitive skin
Many buyers specifically sought out this cleanser after hearing it was mild enough for sensitive, eczema-prone, or barrier-compromised skin, and cite this reputation as their main purchase driver.
Repurchase/loyalty
A large share of reviews are repeat purchases, some citing 3-10 previous tubes over multiple years, indicating strong brand loyalty and satisfaction driving reorders.
Value/bundle size
The double/triple set format and large tube size (150-200ml) are frequently mentioned as offering good value, with reviewers noting the product 'lasts many months' or is 'two for the price of one.'
Word of mouth / hype and recommendations
Several reviewers mention buying because of high ratings, being 'seen everywhere,' friend or in-store staff recommendations, or wanting to try a hyped K-beauty staple.
Gifting
Multiple reviewers bought it as a gift for partners, siblings, or parents specifically because of its fragrance-free, non-drying profile suited to sensitive users.