Influencer & Celebrity Endorsement
Multiple reviewers explicitly cite purchasing because model Jenny promoted the product. This influencer connection directly drove buying decisions on launching at retail partners like Olive Young.
Brand Trust & Ingredient Reputation
Consumers repeatedly reference Vaseline as an established moisturizing brand known for effective hydration. The Gluta-Hya serum formula appeals to buyers seeking advanced skincare actives in body care.
Lightweight Formula for Summer
Buyers specifically sought this product as an alternative to heavier creams during hot weather. The serum-lotion hybrid addresses the gap between hydration needs and seasonal comfort in humid climates.
Repeat Purchase & Loyalty
One reviewer mentions repurchasing from Hayajin, indicating product retention and consumer willingness to buy again based on positive experience.