— · Makeup
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4.5
118 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Endorsement
Multiple reviewers mention discovering the product through YouTubers, makeup artists, and social platforms; makeup salon/professional use also drives purchases as consumers recall using it during professional makeup sessions.
Brand Reputation & Professional Association
Consumers cite the product being makeup artist/makeup salon-endorsed (specifically mentioning 'makeup artist produced'), creating perception of professional-grade quality and drawing beauty enthusiasts seeking pro-level results.
Curiosity & Popular Trends
Many reviewers mention it as a 'long-time wish' item or brand they wanted to try, indicating strong social media buzz and aesthetic appeal driving initial purchase intent.
Shade Versatility & Personal Tone Matching
Both warm-toned (イエベ/yellow base) and cool-toned (ブルベ/blue base) consumers report finding suitable shades, and color-tone specific recommendations (Spring/Summer/Autumn/Winter) suggest effective targeted marketing.
Attractive Pricing During Promotions
Numerous reviews mention purchasing during sales/clearance events at significantly reduced prices (e.g., 800 yen), with consumers expressing regret they didn't buy more at sale prices, indicating price sensitivity and promotional effectiveness.
How they use it
Layering Strategy (Matte + Gloss)
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Significant number of reviewers use two shades together—applying matte base and glossy shade on top to create 'plumed' or 'juicy' effect; described as achieving 'real-life filter' appearance.
Base Layer Application
Many use as a lip base/foundation under other tints or glosses; one review notes it functions better as 'point color' (accent) than advertised 'base color' due to strong color payoff.
Frequent Reapplication Required
Multiple reviewers note the product requires touch-ups throughout the day—specifically mentions of needing reapplication after drinking, with one noting color 'easily falls off' but color doesn't layer darkly on reapplication.
Blurring/Sheer Application Technique
Several users describe applying with blurring motions ('ぼかしながら使う') to control color intensity, suggesting high pigmentation requires intentional sheering for natural looks.
Cheek/Multi-Use Application
At least one reviewer mentions using it on cheeks as well as lips, and reviewers note compatibility with gradient lip (グラデリップ) makeup techniques.
