— · Cleanser
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5.0
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Rice-Based Formula
Consumers specifically sought out this product for its rice (particularly Gyeongdo rice) content, perceiving it as inherently gentle and skin-nourishing. The rice ingredient drove initial purchase decisions, particularly among those with sensitive skin.
Dual Functionality as Pack and Cleanser
The innovative positioning as both a clay mask pack and foam cleanser attracted buyers seeking multitasking products that reduce their routine steps. Multiple reviewers noted they appreciated the efficiency of combining cleansing and skincare treatment in one product.
Promotional Purchases & Value Perception
Several consumers mentioned buying on sale at Olive Young or waiting for promotions, indicating the product is positioned as a premium item but purchased when discounted. Word-of-mouth and platform recommendations also drove adoption.
Sensitive Skin Suitability
Buyers with combination or sensitive skin explicitly purchased this product hoping for a gentle yet effective option without irritation. The mild formulation reputation was a key driver for this demographic.
How they use it
Morning Routine Cleansing
Multiple reviewers reported using the product as their morning facial cleanser, suggesting it serves as a daily essential rather than occasional treatment.
Pack Mask Application Before Foam Use
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers described applying the product thickly like a pack on their face first, waiting for it to set, then adding water and foaming it out. This two-step application within one product use defines the intended usage pattern.
Evening Cleansing with Oil Control Focus
One reviewer specifically noted using it in the evening to manage oily skin accumulated during the day, indicating it addresses evening skincare and oil control needs.
Sensitive Skin Compatible Daily Use
Even consumers with sensitive skin reported using it regularly without irritation concerns, suggesting it functions as a daily-safe cleansing product rather than a weekly treatment.
