— · Makeup
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4.8
78 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Carmine-Free / Ingredient Safety
Multiple reviewers specifically sought out this product because it does not contain carmine/cochineal, citing concerns about this ingredient in competing brands like Clio and Rom&And.
Influencer & Social Media Recommendations
Several reviews mention discovering the palette through Instagram, TikTok, YouTube, and social media reviews (e.g., 'Gumiho makeup on Instagram'), driving impulse purchases.
Repurchase & Loyalty
Multiple reviewers state they repurchased the palette or intend to buy other colorways, indicating strong satisfaction and brand loyalty.
Versatile Color Range
Buyers purchased multiple palettes or color variants because the neutral, warm, and cool tone options suited different skin undertones and makeup aesthetics.
Compact & Portable Design
The small, lightweight packaging appeals to consumers who prioritize portability and storage convenience.
How they use it
Everyday Base Makeup
Reviewers consistently use this palette for daily, natural makeup looks rather than bold or editorial styles, praising its suitability for 'calm' and 'no-makeup' aesthetics.
Blending & Layering
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users frequently apply shadows with fingers or brushes and layer colors to build coverage and create gradients, noting the formula's blendability makes this easy.
Shade & Definition
The palette serves as a base for subtle shading and eyeliner replacement, particularly the darker neutral and matte shades used for definition.
All-Season Use
Reviewers mention using the palette year-round, with particular appreciation for warm tones in fall and cool/pastel tones in spring and summer.
