— · Makeup
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4.6
477 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and content-creator recommendations
Many reviewers, especially in Japan, cite YouTube or salon-makeup-artist recommendations and social media (SNS/TikTok) buzz as the reason they tried the product.
Unique pink-toned shade range
Buyers repeatedly say they purchased because they couldn't find a similarly pink, non-yellow-toned foundation elsewhere, particularly the 'Wedding Peach' 3C shade.
Repurchase/loyalty to espoir line
A notable share of reviews mention this is their 2nd or 3rd bottle, or that they already used the Be Glow cushion and wanted to try the liquid version.
Desire for a glowy/dewy finish for dry skin
Consumers with dry or aging skin sought out this product specifically for its moisturizing, glass-skin glow reputation versus matte alternatives.
Value bundles and free gifts
Several reviews mention buying because of bonus items (mini stick foundation, brush, pouch) included in sets, which was seen as good value.
How they use it
Mixed with other foundations
A very common usage pattern is blending a small amount (especially Wedding Peach) into a base or matte foundation to brighten tone rather than wearing it alone.
Skin concerns raised — and how the product addressed them
✓The majority of dry-skin reviewers report the formula keeps skin hydrated all day without flaking or clinging to dry patches.
✓Reviewers consistently say the pink-toned glow effectively brightens and evens out sallow or tired-looking skin, especially when mixed with regular foundation.
✓Several users note the pinkish base helps neutralize and blend facial redness into a more even skin tone.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Applied with spatula or brush for thin layering
Many reviewers use the included spatula/brush to apply a thin layer, noting the product can look heavy or hard to blend if too much is used.
Seasonal use skewed to fall/winter
Numerous reviews recommend it mainly for cooler, drier months, saying it performs worse in summer heat/humidity.
Used as highlighter or spot brightener
Some apply it only to cheeks/high points of the face for a lit-from-within highlight rather than full-face coverage.
Paired with mattifying primer for oily zones (T-zone)
Combination/oily-skin users say they add oil-control primer on the nose/T-zone before applying to prevent shine breakthrough.
✓Some reviewers say it visibly smooths and blurs pores, though a few note it can settle into deeper pores or wrinkles over time.
✓Largely unsolved — oily-skin and summer users frequently report breakthrough shine and product separation without added mattifying primer.
Concerns and outcomes summarized from reviews; percentages are approximate.
