— · Makeup
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4.7
62 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
Many consumers are repeat buyers who have tested competing lash serums and consistently choose ETUDE as superior. Brand reputation and proven results drive continued purchasing.
Gift-Giving
Several reviewers mention purchasing as gifts for friends and family, suggesting the product's popularity and large volume (18g) make it attractive as a present.
Price & Value
Consumers frequently cite the product's affordable price point and large quantity compared to competitors, making it an attractive entry-level lash serum for budget-conscious buyers.
Social Proof & Online Discovery
Reviews mention finding the product through Reddit recommendations, influencer suggestions, and positive online reviews, indicating strong word-of-mouth and social media marketing effectiveness.
Post-Procedure Care
Consumers purchase specifically for lash perm recovery and post-procedure maintenance, indicating demand from beauty salon clients seeking aftercare products.
How they use it
Nightly Application Before Sleep
Most reviews indicate application as a nighttime routine step before bed, with serum absorbed overnight for nourishment without daytime interference.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consistent Daily Use
Effective results require sustained daily application over 2-4 weeks minimum; many reviewers emphasize the importance of consistent, dedicated use for visible benefits.
Dual Application on Lashes & Eyebrows
Several consumers report using the brush applicator on both eyelashes and eyebrows due to the brush size and ease of application to multiple areas.
Post-Makeup Removal
Some reviewers note using the serum after removing waterproof mascara and curling, suggesting it complements intensive lash routines.
