— · Makeup
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4.7
113 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Beauty Influencer & YouTuber Recommendation
Multiple reviewers explicitly mentioned purchasing after seeing beauty YouTubers and content creators using the product, indicating strong social proof and influencer-driven demand in the Korean beauty space.
Repurchase & Brand Loyalty
Several reviewers indicated they are repeat customers or planning to repurchase, with comments like 'リピだし友達にも布教した' (will repurchase and recommend to friends) and 'もうアイラインはこれでしか描けない' (can only use this for eyeliner now).
Color Range & Aesthetic Appeal
Customers were drawn to the product's curated color palette, particularly soft mauve, grayish-pink, rosy-brown, and cool-toned shades that complement multiple makeup aesthetics and skin tones without appearing harsh or artificial.
Slim Pencil Design & Precision Control
The ultra-thin, oval-shaped tip is a key purchase driver for consumers seeking detailed eye makeup application, especially for tight-lining, under-eye definition, and beginners who value ease of control.
How they use it
Under-Eye & Aegyo-Sal Lining
The most frequently mentioned usage pattern is applying the liner to the lower lash line, tear trough, and aegyo-sal (under-eye fat pocket) area to create a youthful, teared appearance that brightens the eye.
Back-Slit & Triangle Zone Shading
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers regularly use the pencil to shade and define the back corner and triangle zone of the eye (outer lower eye area) to add depth, contour, and dimension to the eye shape.
Tight-Lining & Detail Work
The slim tip makes it ideal for precise tight-lining between lashes and drawing fine details on the upper or lower lash line, often used for winged eyeliner or sharp-line definitions.
Blending & Smudging Technique
Consumers blend and soften the liner with fingers or brushes after application to create a diffused, shadow-like effect rather than a hard line, particularly for aegyo-sal and under-eye looks.
Multi-Use Application
Some reviewers note using the pencil across eyebrows, lips, and both upper and lower lids, indicating versatility beyond traditional eyeliner roles due to the soft formula and natural colors.
