— · Makeup
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4.7
183 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/Influencer Endorsement
Majority of early purchases explicitly cite TXT member Beomgyu as the primary purchase driver, with many selecting his recommended shades (e.g., 102 Caramel). This ambassador strategy significantly influenced buying decisions across all markets.
Distinctive Packaging & Design
The lock-shaped design is mentioned in almost every review as the key appeal—consumers describe it as 'cute,' 'unique,' and 'clever.' Many purchase it as a collectible or to attach to bags as a keychain, prioritizing aesthetics over formula considerations.
Color Selection & Aesthetics
Specific shade choices (Caramel, Petal, Tart, cool-tone pinks) appeal to different undertones; consumers mention selecting shades that match their seasonal color type or personal preference for blue-based versus warm tones.
Gift Appeal
Multiple reviews mention purchasing as Christmas or birthday gifts for friends, suggesting strong gifting appeal driven by the cute packaging and variety of color options.
Promotional Pricing
References to 'buy one get one free' offers and seasonal discounts on Olive Young and other platforms motivated price-sensitive purchases and multi-shade bulk buying.
How they use it
Daily Portable Lip Product
Consumers frequently mention attaching the tint to keychains, phone straps, or bag charms for on-the-go touch-ups throughout the day. The lock design's portability is a key usage advantage.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering & Buildable Application
Multiple reviewers note that the tint applies sheer on first swipe but can be layered to build more pigment, making it versatile for subtle blush or more dramatic color depending on preference.
Point Application & Blending
Several users describe using it as a point lip (concentrated on center) rather than full coverage, or blending it across the entire lip for a natural stain effect.
Seasonal Use
Reviewers associate specific shades with seasons; darker/cool-tone shades (e.g., Tart) are noted as suitable for autumn/winter, while lighter pinks work for spring/summer.
Base or Layering Product
Some consumers use it as a foundation under other lip products or layer it with glosses for additional dimension, though application difficulty with the lock sometimes limits this practice.
