— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/idol endorsement
A very large share of reviews explicitly cite buying the product because brand ambassador Sunghoon (ENHYPEN) or influencers like Mingyu (SEVENTEEN) used or promoted a shade, showing strong K-pop marketing pull.
Repeat purchase / brand loyalty
Many reviewers mention this being their 2nd, 3rd, or 5th tint from the line, or say they 'have it in every color,' indicating high repurchase intent once tried.
Packaging and limited editions
Seasonal or collaboration packaging (e.g., dot-pattern, spring editions) is frequently named as a purchase trigger independent of the color itself.
Bundled freebies
Buyers note the set's bonus mini lip pencil, gloss, or stickers as a value-add that motivated the purchase over single-item alternatives.
Price/promotion
Some shoppers mention buying during Olive Young sales or noting it was cheaper than buying the same product in Japan, reinforcing price-driven conversion.
How they use it
Everyday natural makeup
Most reviewers apply it for daily, low-effort natural looks, valuing the sheer-to-buildable pigment for office or errand wear.
Layering and gradient looks
Skin concerns raised — and how the product addressed them
✓Most reviewers report the gel formula keeps lips moisturized and non-drying even after long wear, though a smaller group with pre-existing dry lips still experienced dryness.
✓Several users with sensitive lips specifically praised the product for causing no stinging or peeling over a full day, while a few noted mild roughness or itchiness from the bonus gloss product.
✓The glossy, buildable pigment is credited with giving lips a healthy, radiant 'glow' finish that brightens overall lip appearance.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users frequently layer the tint with other lip products (e.g., romand cream shell, hince mute switch gloss) or build up pigment for a darker, more intense finish.
Frequent touch-ups
Several reviewers reapply throughout the day since the glossy shine fades faster than the color stain itself.
Seasonal shade selection
Reviewers select shades by season and undertone (e.g., brighter pinks for spring/summer, deeper mauve or wine shades for autumn/winter) and by personal color type (yebe/blue-based).
Gift-giving
Some purchases were made as gifts, with recipients later trying the color themselves, indicating suitability as a gift item.
✓Some reviewers with naturally dark lip tones found certain lighter shades didn't show up well, limiting the tint's color-correcting effect for their lip base.
Concerns and outcomes summarized from reviews; percentages are approximate.
