Repeat/brand loyalty
Many reviewers explicitly say they 'always trust Peripera' or are rebuying the same or new shades, showing strong repeat purchase behavior.
Gifting
Multiple reviews mention buying it as a gift for mothers, friends, or daughters, who reportedly loved the color and longevity.
Velvet formula reputation
Reviewers cite the 'Ink the Velvet' line's known softness and comfort as a reason for trying the Airy version, often comparing favorably to Rare Beauty, Romand, or 3CE.
Color range and pigmentation
Shoppers are drawn to the wide, trendy shade range (pinks, peaches, corals) and high pigmentation that delivers visible color with minimal product.
Price/value
Several reviews highlight it as affordable ('安い') and good value for money relative to performance.