— · Makeup
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4.6
106 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media influence and word-of-mouth
Multiple reviews explicitly mention discovering the product via TikTok, seeing positive reviews online, or being recommended by friends and influencers, driving initial trial purchases.
Shade range and color matching
Consumers appreciated the availability of 12 shades including harder-to-find tones (e.g., 23C, N1.5 Suede), with many buying multiple shades to mix and customize their match.
Price competitiveness and promotional discounts
Many reviewers highlight purchasing at discounted prices (some as low as ¥430 with coupons) and availability of sales, making it an attractive budget option compared to competitors.
Serum formula and ingredient appeal
Consumers seeking lightweight, hydrating, and skin-friendly foundations specifically chose this product for its serum-based formula marketed as less burdensome to skin.
Repeat purchases and loyalty
Numerous reviews indicate customers repurchasing multiple bottles after initial satisfaction, suggesting strong product loyalty and efficacy validation.
How they use it
Daily casual and professional makeup application
Reviewers use it as a staple daily foundation for work, errands, and social outings; some mention using it for broadcasts or professional photography.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering and mixing for shade customization
Many consumers purchase multiple shades (light, medium, dark) to blend and mix for personalized color matching and coverage adjustment.
Application with hands, brushes, and cushion puffs
Users apply it with fingers (blending easily), traditional brushes, or cushion pads; hand application is frequently mentioned as convenient.
Seasonal adjustment and climate sensitivity
Reviewers note using it more in autumn/winter when it performs better; summer use may require powder to prevent breakdown in heat and humidity.
Wear duration without and with setting powder
Reviews report 4–9 hours wear time depending on skin type and use of setting powder; dry skin users experience longer wear than oily skin types.
