Viral/hype-driven trial
Many reviewers say they bought the mini specifically because of viral TikTok/social buzz and wanted to test the 'famous red cushion' before committing to full size.
Wide shade range for hard-to-match skin
Reviewers with deep, mixed, or very fair (including vitiligo) skin tones repeatedly note this was the first cushion foundation that finally matched them among 45 available shades.
Travel/portability convenience
The small 4.5g size is frequently purchased for its compact, purse- or bag-friendly format for touch-ups and travel rather than as a full daily foundation.
Repurchase after trying full-size or mini
A notable share of reviews explicitly state this is a second or third repeat purchase, citing consistent satisfaction with coverage and wear.
Gifting
Several reviewers bought the mini as a gift for a mother, daughter, sister, or friend, citing the appealing packaging and manageable price point.