Collaboration/character packaging
Many buyers purchased specifically for limited-edition collabs (Mangomee, sweet potato, flat bear) and bonus items like MagSafe phone grips or tear-duct pencils, often stating the packaging/collectible motivated the buy more than the shadow itself.
Brand trust and repurchase
Numerous reviewers say they are longtime peripera eyeshadow users with 'no misses' from the brand, leading to repeat purchases of new colorways as soon as they launch.
Influencer/social media exposure
Several Japanese and Korean reviewers cite Instagram, TikTok, or Korean beauty YouTubers recommending the palette as the reason for purchase.
Travel/compact convenience
Many buyers chose it for its small, portable size that fits in a pouch and offers a complete eye look (base, shadow, liner, glitter) in one product for travel.
Affordable price point
Reviewers note the low price relative to quality, calling it a good entry palette or a low-risk try-it purchase, especially compared to pricier Korean/Western brands.