Influencer and social media buzz
Multiple reviewers cite Instagram reels, TikTok, Twitter mentions, and specific influencers (e.g., 'Odagiri Hiro') as the reason they tried the product for the first time.
Ingredient reputation (Centella/Cica, hyaluronic acid)
Reviewers specifically call out Madagascar Centella and hyaluronic acid as trusted soothing/hydrating ingredients that drove their purchase decision.
Repeat purchase / loyalty
A very high number of reviews mention this being their 2nd, 3rd, 4th, or 5th bottle, indicating strong repurchase intent and brand loyalty to SKIN1004.
Value bundles and sales
Many buyers purchased during OliveYoung sales or as part of discounted sets, citing good value and affordability as a key motivator.
Word-of-mouth/friend recommendation
Several reviewers say a friend or family member recommended the product, leading to trial and subsequent repurchase.