— · Makeup
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4.5
90 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Natural finish appeal
Consumers specifically chose this product because it delivers a soft, natural eyebrow appearance that doesn't look harsh or overdone, making it ideal for beginners and those fearful of mistake-proof makeup.
Comparison to premium brands
Multiple reviewers mentioned it as a more affordable alternative to Shu Uemura hard pencils, citing similar performance at lower cost as a key purchase driver.
Influencer & word-of-mouth recommendation
Several buyers noted they purchased based on influencer recommendations (specifically named beauty content creator JEYU) or positive feedback from acquaintances.
Value-for-money during sales
Numerous reviews highlight purchasing during promotions (flash sales, 50% discounts) with refill bundles included, making the product especially attractive at reduced prices.
Repeat purchase loyalty
Multiple reviewers explicitly stated this was a second, third, or repeat purchase, indicating high satisfaction and brand trust within the WAKEMAKE line.
How they use it
Daily routine application
Reviewers regularly incorporate this as their standard eyebrow product in daily makeup routine, with some using it exclusively without powder alternatives.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Requires face preparation
Multiple users note they apply face powder or makeup base before drawing with this pencil to improve pigment payoff and adhesion, as the hard formula does not perform well on bare skin.
Multi-stroke technique
Consumers use light, repeated strokes to build color gradually, which aligns with the product's natural finish and hard texture design.
Integrated brush usage
The attached brush on the opposite end is actively used to blend and finish eyebrows, with reviewers praising its firmness and utility.
Longevity through the day
Users report the product lasts through daily wear, though some with oily skin experience fading or softening by evening, particularly without primer base.
