— · Makeup
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4.8
142 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging aesthetics and collectibility
Consumers frequently mention buying the palette primarily for its cute, visually stunning packaging design, often describing it as too pretty to use. Many collectors are drawn to limited edition collaborations, particularly the 'Princess Hour' (Goong/Gong drama) version, with some expressing intent to collect multiple shades.
All-in-one product versatility
Buyers appreciate the integrated format combining eyeshadow, blush, and highlighter in a single palette. This multi-use design is highlighted as convenient for beginners and travel, eliminating the need to purchase separate products.
Influencer and content creator recommendations
Multiple reviews cite discovery through YouTube reviews, social media influencers (including mentions of 'Red Note' and TikTok/Instagram), and friend recommendations. Social proof from peers and online communities significantly drives purchase decisions.
Brand loyalty from prior products
Several buyers mention existing satisfaction with Peripera lip products and other eyeshadow palettes, prompting repeat purchases of new palette releases and exploration of different color variations.
Collaborations and limited editions
Drama collaborations (notably 'Princess Hour'/Goong) and special color releases create urgency and appeal among fans of the source material, attracting buyers who might not purchase standard products.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Everyday casual makeup routine
Reviewers describe using the palette daily for quick, easy makeup application. The buildable color formula allows for casual, light coverage suitable for work or daily wear without requiring complex layering.
Multi-zone face application
Beyond traditional eyeshadow, consumers use the palette as a complete face product—applying shadows to eyes, using blush shades on cheeks, and the central highlighter for the final step. This whole-face application is particularly popular among those seeking convenient routines.
Layering and color mixing
Users report blending multiple shades together and layering to build intensity, particularly when working with lighter skin tones or addressing color payoff concerns. Mixing shadows with blush is noted as an effective strategy.
Seasonal and mood-based selection
Reviewers associate specific palette variations with seasons (autumn tones, spring pinks, cooler winter shades) and match palettes to personal color seasons. The 'mood' naming encourages selecting palettes based on aesthetic preference rather than technical need.
Accent use over daily wear
Some consumers mention buying primarily for special occasion use or saving the palette, suggesting occasional rather than frequent application due to aesthetic appreciation overriding practical utility.
