— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.5
276 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/social media recommendation
Multiple reviewers explicitly say they bought it after seeing it recommended by a Korean YouTuber, a favorite makeup artist, or on RedNote/social media, and a few mention it going viral for the 'Cement' shade.
Solving pigmented/dark lip color
A large share of buyers purchased specifically because their natural lip color is red, dark, or uneven, and they wanted a base that could neutralize it so other lip products look accurate.
Low price / value bundle
Many reviewers highlight that it's very cheap, especially during sales, making it an easy 'stocking filler' or impulse add-on purchase, sometimes multiple colors at once.
Repeat purchase / brand loyalty
Several reviewers say they already own other colorgram lip products (e.g. Nudi Blur Tint) and bought this as a natural extension, or explicitly state they are repurchasing after a positive first experience.
Bonus packaging/collab appeal
The 'Wiggle Wiggle' collaboration packaging with included hair clips was cited by some as a reason for purchase, though a few found the clips unnecessary.
How they use it
Used as a lip primer/base before lipstick or tint
The overwhelmingly dominant usage pattern is applying it as a thin base layer to neutralize natural lip color before layering a lipstick, tint, or gloss on top.
Skin concerns raised — and how the product addressed them
✓Reviewers overwhelmingly report the product effectively neutralizes red, dark, or uneven natural lip tone, allowing subsequent lip products to show their true color.
✓Many users report the matte formula causes dryness or emphasizes flaky skin unless lips are pre-hydrated, and some find it not as moisturizing as hoped despite brand claims of comfort.
✓Several reviewers say the smoothing formula visually softens and blurs fine vertical lip lines, though others report the opposite when lips are dry, with lines becoming more visible.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-hydration recommended
Many users note they moisturize lips beforehand to avoid the product looking patchy, drying, or emphasizing lip lines and dead skin.
Worn alone for a muted nude look
Some reviewers use it solo as a soft, natural 'barely-there' matte lip color without additional products on top.
Applied in thin/multiple light layers
Several reviewers mention applying a very thin layer or building it up gradually rather than one thick coat to avoid excess dryness or caking.
Occasionally used beyond lips
A few reviewers mention using the shades as an eyelid or blush product in addition to lips.
✓A minority of reviewers note the product does not fully conceal a darker pigmented lip border/outline even though it covers the overall lip color.
✓The product does not fully solve this concern; multiple reviewers explicitly complain that the color or base effect wears off quickly, particularly after eating or drinking.
Concerns and outcomes summarized from reviews; percentages are approximate.
